It Pays to Have Your Name on Your Truck

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Years ago, one of my clients, a business owner and a smart man, told me that I should have my name on my truck. I ignored his advice. A year later I was working for the same guy, and he admonished me for not having my business advertised on my vehicle.

So this time I followed his suggestion – and it has proven to be sage advice.

I could give lots of examples, but here’s the latest… I was working at a client’s home, the next door neighbor looked out the window and saw my van with my “Wallpaper Lady” name on it, she had a wallpaper project of her own she wanted done, she knew that her neighbors researched craftsmen and hired only the best ( 🙂 ), and so she walked over and put this note on my windshield.

Voilà! I have a new client, and the homeowner will soon have a beautiful newly redecorated powder room!

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