Farrow & Ball Branding, Sequence

Farrow & Ball (who manufacturers the “Lotus” wallpaper design in my previous posts), is a British company, and they do things properly and meticulously. I liked their labels and the trademark design on the box their paper comes in. The box is corrugated cardboard and cushioned to prevent damage to the edges of the wallpaper rolls.

Each roll is individually wrapped, too, with it’s own sticker. Going further, note that each of those bolts is numbered, indicating the sequence in which it was printed. The idea is that each strip of paper should be hung sequentially. This will minimize any color differences related to ink as it works its way through the press.


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