Slight Problems With Katie Kime Wallpaper

There were eight double roll bolts of this wallpaper , to cover a large powder room in Houston.
Four were rolled so the pattern came off the top of the roll, and four were rolled the opposite way, with the bottom coming off first. This Katie Kime brand is custom-printed , so you can assume that all these rolls are from the same run , or batch . But maybe not - why are some forward and some backward ? Possibly the company substituted some returned goods, or some old stock they had sitting around the warehouse, for half of this order.
I didn't want to risk putting strips of slightly different shades on the same wall. So I had to carefully plot the room so I used the "forward" rolls on some walls, and the "backward" rolls on the others. This does eat up additional paper , so good thing I always have the homeowner purchase a little extra.
Also note the crease in the roll on the right. There were a few other creases in other rolls.

I have no idea what happened to the font in the section above, nor do I know how to get it back to the original. All I know is that I HATE this “New Editor” that WordPress foisted on us a few years ago. Perfectly HORRIBLE. And their Customer Service doesn’t care. Anyway … moving on …

Note the horizontal smudge next to the top of the capitol. Since this Austin Toile pattern has a 25″ pattern repeat, discarding this piece ate up minimum of 2′ of material (x 24″ width = 4 square feet) and potentially more, to get the correct pattern match.

Usually this brand prints on a nice non-woven / paste the wall substrate. But, like other manufacturers, Katie Kime has had supply issues obtaining raw materials . During the height of the Pandemic , they resorted to printing on some positively awful stuff. Extremely heavy , thick , un- pliable , stretched to the extent that the pattern wouldn’t match properly, and more. One was completely un-hangable and had to be sent back. I can’t find all my posts re those challenges, but here is one:
https://wallpaperlady.wordpress.com/2021/07/21/katie-kime-tough-install-today-draft-messed-up-delete/
But they’ve since gone back to printing on their usual stock, and I’ve not had problems lately. So when I first picked up this box of 8 double roll bolts, I was surprised at the weight of it. Also the paper had a shiny surface and was obviously composed of vinyl . I couldn’t tell if the substrate was non-woven or paper . I feared they had gone back to printing on that bad material , or perhaps were using up what they had in the back of the warehouse .
There were no instructions included, nor any information at all – not even a brand name! Although I could find instructions on-line, you can’t be sure these are current and applicable to the rolls in the box. KK has amazingly good customer service , and you can usually get intelligent answers via phone or on-line chat … but my call to them went to voice mail , and then we got disconnected, so I gave up.
After hanging the first few strips, I figured out that this was a flexible vinyl on a non-woven substrate, so that part was good. However, the thickness of the material interfered with getting good, tight, flat seams , as you can see somewhat in the photo. The seams aren’t horrible, but a better non-woven without the vinyl usually produces almost invisible seams.
The surface was shinier than usual. Shiny tends to show every imperfection in the wall underneath. Here the thickness was a bit of a help, as it helped cushion any slight dips or pimples on the wall.
There was also an odd orange discoloration about 1.5″ long on the edge of one strip. Very faint, but I could see it, and sometimes these things end up catching your eye. I also worry that it might be some substance that will bleed into the paper and cause a larger stain over time. Of course, this popped up after I had hung a very difficult piece in a tight spot, and then hung the subsequent strip. In other words – no way was I taking it off the wall and re-doing. I cut out a design motif and pasted it over the area.
Another thing I was unhappy with has happened a number of times with KK paper. The pattern will match perfectly at the top of the wall, but begin to slide up or down, creating a mis-match , as you move down the wall. I think that a lot of it has to do with the vinyl material, because it’s stretchy. The weight of the paste and the vinyl will cause the bottom section of the strip to sag. This simply doesn’t make sense, though, because, if the paper is going to absorb moisture from the paste and expand (which many papers do), each strip should do so at the same rate, right? But not.
I finally deduced, correctly or not, that the pattern gets distorted as it’s wound into a roll. So my theory is that if you take your 10′ strips from the same position in each roll, the pattern should match. In other words, take a 10′ strip from the top of roll #1. Take your next strip from a brand new roll #2. Third strip from roll #3. Obviously, this leaves a whole lot of unused paper. For shorter areas like over doors, where it’s harder to see, and where you can fudge the pattern a bit, I used the paper from the insides of the rolls, again, roll #1 next to roll #2, etc. But this doesn’t work on every instance, so you’re gonna be stuck with many areas where the pattern doesn’t match perfectly across the seams. The solution is to match the pattern at eye-level , and then allow it to go off as it moves toward the ceiling and floor.
There were other issues with this paper that were disappointing to me. But not overwhelmingly awful. Most homeowners would not notice. But I sure hope that this was a one-time issue, and Katie Kime will go back to its former good-quality, non-woven material.